How to Find Investors for a Small Business

In order to get your startup off the ground usually takes years of effort and savings. While you may have taken on the challenge of bootstrapping a portion of your business and got to where you’re at without outside assistance, there could come an occasion when more capital is needed to expand and scale.

There are a myriad of ways to connect with investors. You can attempt to connect with potential investors on your own, through networking events or online platforms like Gust, or you can look for accelerator programs that offer advice in exchange for seed money.

A few recommendations from successful entrepreneurs can help you find investors for your new business. If you know people who own companies, they might be able to connect you to investors. Don’t forget about your local business community. Local chambers of commerce, and chapters of associations such as the National Federation of Independent Business are excellent places to begin.

Be prepared to talk about your company’s goals and plans when you meet with potential investors. Demonstrate how your company has grown and earned profits in the past. Be prepared to answer questions regarding your future plans. Be sure to have an investment plan clearly defined in place that outlines how investors can recoup the initial investment, and what they’ll be expected do for the company going forward.